East and West International Group — Downtown Dubai

Project general facts

25h Heimat is the first residential project by East and West Properties in collaboration with the 25hours brand, introducing a distinctive lifestyle concept that redefines modern urban living. Inspired by the idea of “home” from its German heritage, the development integrates hospitality-driven services into everyday life, creating a residence that goes beyond traditional housing and focuses on individuality, creativity, and experience. Located in the heart of Downtown Dubai, the project offers studios, apartments, and duplex penthouses with panoramic views of Burj Khalifa and the Downtown Boulevard. The architecture and interior concept are designed as a lifestyle destination, combining retro-inspired design elements with bold contemporary aesthetics. The development also features an impressive 11-meter-high lobby and a range of curated residential floors, enhancing its sense of scale and exclusivity.

Residents enjoy a unique collection of lifestyle amenities, including a rooftop lounge on the 63rd floor with yoga and chess areas, music and podcast studios, co-working spaces, retail outlets, cafés, a padel court, mini golf, and pet-friendly facilities. The project is designed as a vibrant community where work, leisure, and social life seamlessly merge into one environment.

The interiors feature premium finishing with high-quality materials and thoughtful detailing throughout. Each residence includes a fully equipped kitchen fitted with high-quality German appliances, ensuring functionality and modern convenience. The apartments are offered unfurnished.

Location description and benefits

As the name suggests, Downtown Dubai is the centre of Dubai, constantly evolving at a fast pace. Home to many landmarks and world-famous attractions, including Burj Khalifa, the Dubai Mall and Dancing Fountains, the area is a hub of activities. The prime location keeps Downtown busy throughout the year. Constantly attracting tourists, there’re always some new things to do in Downtown Dubai.

The area is best known for offering a luxurious lifestyle. It used to be a vertical community, but many villas have also been added to the real estate market. As per Bayut’s 2020 Rental Market Report, it is the second most popular area offering luxury apartments for rent after Dubai Marina. Downtown is well connected to other key commercial and residential areas in the city.

Strategically located along Sheikh Zayed Road, E11, across Al Wasl and bordering Business Bay, it is a pretty active and bustling neighbourhood. Downtown is one of Dubai’s best areas for non-drivers and frequent travellers. Many amenities, including upscale hotels, chic leisure points and massive shopping centres, make Downtown Dubai a sought-after address and “the centre of now".